I communicated so you’re able to participants early and often

I communicated so you’re able to participants early and often

Because of all of our securely managed rollout schedule, not, it absolutely was simply an effective blip when you look at the member views for most days

Our mission turned not to win over the user legs, but to handle the destruction and you will limitation write by the clearly and you may consistently communicating the same message over and over again: “There is nothing modifying but the title.”

My buddy Dave and i also recorded it youtube video clips for the and therefore we utilized a prop – a giant poster-measurements of types of the website – in which Dave tears off of the myYearbook representation to reveal the new MeetMe symbol underneath it when you’re saying “nothing changes nevertheless label.” Inside, i called one to videos the fresh new “don’t churn” videos.